title: Competition and Fraud in Online Advertising Markets
creator: Mungamuru, Bob
creator: Weis, Stephen
subject: Miscellaneous
description: An economic model of the online advertising market is presented, focusing on the effect of ad fraud. In the model, the market is comprised of three classes of players: publishers, advertising networks, and advertisers. The central question is whether ad networks have an incentive to aggressively combat fraud. The main outcome of the model is to answer this question in the affirmative.
publisher: Stanford InfoLab
date: 2008-01-31
type: Techreport
type: NonPeerReviewed
format: application/pdf
identifier: http://ilpubs.stanford.edu:8090/830/1/2008-13.pdf
identifier: Mungamuru, Bob and Weis, Stephen (2008) Competition and Fraud in Online Advertising Markets. Technical Report. Stanford InfoLab. (Publication Note: In: Financial Cryptography and Data Security: 12th International Conference, FC 2008, Cozumel, Mexico, January 28-31, 2008)
relation: http://ilpubs.stanford.edu:8090/830/