%0 Report %9 Technical Report %A Gyongyi, Zoltan %A Garcia-Molina, Hector %D 2004 %F ilprints:646 %I Stanford InfoLab %K web search, web spam %T Web Spam Taxonomy %U http://ilpubs.stanford.edu:8090/646/ %X Web spamming refers to actions intended to mislead search engines and give some pages higher ranking than they deserve. Recently, the amount of web spam has increased dramatically, leading to a degradation of search results. This paper presents a comprehensive taxonomy of current spamming techniques, which we believe can help in developing appropriate countermeasures.